About Magic Memories

A company aligned to deliver you results

Since we opened our doors in 1995, it has been our mission to turn the worldwide attraction photography business on its head. We think and behave like a tourism company so we understand that the guest experience is everything. We make guests smile when they arrive, again when they leave and then every time they share or look back at their memory of your attraction.

Some call it 'starting with the why' -  the why for us - is to make people smile. From your guests to your board, from our teams to our families. That's what we all leap out of bed to do, every day. 

Our people are the key ingredient in Magic Memories' 'secret sauce'

So it stands to reason that the real secret to our success is people over machines, screens or technology. You see, we invest in people with the right attitude and flair to truly represent your brand and ours. Our photographers are hosts – they meet, greet and interact throughout the experience to make your guests smile, take a memorable photo and encourage them to take it home.

Working in true Partnership

Partnership is a word too often used loosely in business. Our business model ensures we seamlessly integrate into your attraction and build genuine and long-term relationships that enhance the guest experience, build your brand and continually increase your yield per guest.

Testament to the strength of these is the consistently higher financial return we deliver your business compared to that of our competitors.

Innovation is a KPI across our entire company.

Innovation is in our DNA and pervades our entire approach. We love to innovate right across the guest journey – developing and integrating clever processes, products & technologies to extend each guest’s experience throughout their time at your attraction and long after they’ve gone home.

Innovation at Magic Memories is not the domain of just one team, it's embedded within the depth and breadth of our business - from a new photographer at London Zoo, a host at Legoland or a finance assistant in Queenstown. 

The result is outperformance over our competitors by up to several hundred percent.

By continually evolving the ways we photograph, display and present our images, sales uptake and yield per guest are unmatched. Browse our case studies to find out how we do this at an attraction like yours, or contact us today to find out how we can dramatically increase your guest smiles & photography revenues. 


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Chris Warhurst

Global Chief Executive Officer

Chris, a well-respected executive in the global attractions industry, was named Global Chief Executive Officer in August 2016. He is focused on scaling the business and directing Magic Memories’ global expansion. 

His career began in hospitality, then private equity management and most recently the tourism and attractions industry.

When at home, he loves spending time on Sydney’s Northern Beaches with his wife and three beautiful kids.


John Wikstrom

Executive Director & Founder

John co-founded Magic Memories in 1994 after seeing the opportunity to revolutionize the guest experience and create a new market for capturing and creating memories. In his current role John is focused on developing and servicing key markets to foster continued growth.

He is a proud New Zealander, born in the deep South, and gained a degree in Marketing from Otago University.

A graduate of the Icehouse programme for owners and managers and a member of the Institute of Directors, he is passionate about evolving the industry interpretation of the importance of guest memories, and how a well-designed experience can layer across an entire attraction improving the guest experience, extending attractions brands, and be a significant revenue earner.

He loves to relax with his family, particularly boating, skiing, mountain biking and traveling.



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Brent Canning

Group General Counsel

Brent Canning joined Magic Memories as Group General Counsel in September 2017. In this role, he oversees all global legal and regulatory matters. 

Brent brings over 20 years of private practice and in-house counsel experience. He was formerly a litigation partner at a US-based law firm and most recently served as global general counsel for the international retail and beauty brand Crabtree & Evelyn.

He earned his J.D. from Roger Williams University School of Law and his Bachelor’s from New York University.

Jason Kirby

Jason Kirby

Group Head of Product & Engineering

Jason Kirby joined Magic Memories in November 2017

Jason leads our digital transformation, managing Product mgmt, Engineering, and Data/BI teams.

Jason has 25+ years with technology, with 10+ creating innovative products for startups and enterprises, including successful IPOs & exits.







Continual evolution of our product & process ensures Magic Memories remains unmatched


one of our team to make you smile today

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