Our Board

Magic Memories enjoys a strong governance and leadership structure.

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Mark Bowman


Mark has had a career based in technology companies where he has worked and lived both in New Zealand and internationally.

He currently specialises in the governance, leadership and strategy of high-growth companies.

Golf, food, walking and travel are activities that fill his spare time.

He is always in awe of the opportunities that Magic creates with our Partners, their guests, and our staff. This brings a smile to his face! 

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Geoff Burns

Non-executive Director

Geoff is a non-executive director and experienced tourism consultant.

He graduated as a Chartered accountant from the University of Otago and following Financial and General Management roles in the UK, the US and New Zealand established, in 2001, an investment and advisory business specialising in tourism and the golf sector.

He enjoys the variety of businesses he is engaged with, along with family, travel, cooking and playing golf. Geoff has been involved with Magic Memories since 2002 as variously an advisor, board chair and now director and shareholder, and have been rewarded with the absolute passion for progress that all of the Magic Memories teams share. 


Sanjay Dholakia

Sanjay most recently served as Marketo's CMO for nearly five years, leading the marketing department through its worldwide expansion and IPO. He joined Marketo through the acquisition of social software company Crowd Factory, where he served as CEO. Prior to joining Crowd Factory, Sanjay held senior leadership roles at Lithium Technologies, SumTotal Systems, and McKinsey & Company and Andersen Consulting.

craig elliott

Craig Elliott

Independent Director

Craig has spent 30 years in Silicon Valley working ten at Apple computer and then two startups. His background has given him an appreciation for customer experience. It’s more than ease of use, it’s about customer enthusiasm.

He's been lucky enough to work with Kiwi entrepreneurs with kiwi landing pad and the NZ intern program bringing kiwi com/ sci students for a tour of Silicon Valley.

Outside of work he has three kids, two teenage boys and a 10 year old girl.

Craig likes to hike, fly fish and take a lap or two at Highland Motor Park in his Toyota 86. 


John Wikstrom

Executive Director & Founder

John is a proud New Zealander, born in the deep South, and gained a degree in Marketing from Otago University. He co-founded Magic Memories in his 2nd year out of University with Stu Norris back in 1994.

A graduate of the Icehouse programme for owners and managers and a member of the Institute of Directors, he is passionate about evolving the industry interpretation of the importance of guest memories, and how a well designed experience can layer across an entire attraction improving the guest experience, extending attractions brands, and be a significant revenue earner.

He loves to relax with his family, and in particular they all enjoy boating, skiing, mountain biking and traveling.