Unlimited Access to the Memories you Make

At these Sydney Attractions:

Magic Pass AU LogosWhat is a Magic Pass?


We're excited to share the launch of our brand new Magic Pass for Merlin Entertainments' Sydney Attractions!

For just $30, you will be able to purchase a Magic Pass alongside your Merlin Entertainments Sydney Multi-attraction ticket, and claim unlimited digital photos from these attractions for the entirety of your visit.

You can then share the memories you make at these amazing attractions with friends and family around the world! 

How does it work?

  1. Purchase your Magic Pass at any of the participating attractions from a Magic Memories staff member.

  2. Provide your email address to activate your pass.

  3. Smile for the camera, then show Magic Memories staff your Magic Pass when you reach the photo area and we'll connect your photos to your account!


Magic Pass

Terms & Conditions

The Magic Pass AU (Digital Photo Pass) is valid for 30 days from the date of purchase.

The Magic Pass AU is valid at the following Merlin Entertainments attractions; Madame Tussaud Sydney, Wild Life Sydney Zoo, Sydney Tower Eye, Sea Life Sydney.

Refunds for passes sold on-line prior to the visit are not available.

It is your responsibility to provide a correct & current email address at registration point to activate your Magic Pass AU.

Passes sold online before your visit must be collected by the purchaser and a form of ID will be requested (credit card or driving licence) to verify your voucher.

It is the Magic Pass AU holders responsibility to take care of the pass. Lost or damaged cards will not be replaced or refunded

Images not collected on a valid pass on day of visit cannot be issued at a later date.

It may take up to 48 hours for all of your images to be available via your account

The quality of images can be affected by environmental & technical factors

Rides and Photography locations are subject to change and may not be operational every day. No compensation is available should you not be able to redeem an image at a specific location.

The Magic Pass AU holder must appear in the image and present a valid MagicPass at the photo-counter or main photo collection point in order to claim the digital photo.

Inappropriate images will not be issued.

If your Magic Pass AU is used by someone other than the holder it may be cancelled without compensation.

These Terms and Conditions are applicable as of July 2017 and may be modified at any time.

Your statutory rights as a consumer are not affected.


Your Magic Pass AU does not include the following photography experiences or encounters; Koalas & Other Animal Encounters at Wildlife Sydney Zoo, Penguin Passport, SDX Shark Dive Extreme, Skywalk at Sydney Tower Eye.

Printed photographs are not included in the Magic Pass AU.


For full terms & conditions please read the global Magic Memories Terms & Conditions and Privacy Policy.