LEGOLAND® Discovery Centre Melbourne Selects Magic Memories to Power Personalisation Experience

LEGOLAND® Discovery Centre Melbourne Selects Magic Memories to Power Personalisation Experience

LEGOLAND® Discovery Centre Melbourne Selects Magic Memories to Power Personalisation Experience

18 April 2017

Magic Memories, the global leader in capturing, creating and sharing memories, today announced its partnership with LEGOLAND® Discovery Centre Melbourne, Australia’s first LEGOLAND® Discovery Centre. This exclusive partnership between the two companies allows guests to carefully curate their memories as they explore and build.

Located inside Australia’s leading shopping centre, Chadstone – The Fashion Capital, the LEGOLAND® Discovery Centre is the ultimate indoor LEGO® playground. The LEGOLAND® Discovery Centre will provide a unique opportunity to bring children’s imaginations to life and learn through play in a world of creativity and colour.

Guests can choose from a new range of tangible storybook products and high-value digital options delivered in real time, powered by the Magic Memories’ technology platform.

“We’re so excited to see the LEGOLAND® Discovery Centre’s expansion to Australia, and we’re proud to partner to help guests cherish the memories of their visit,” said Chris Warhurst, Global CEO, Magic Memories. “We look forward to discovering new ways to help guests record their experiences.”

This is the second LEGOLAND® Discovery Centre partnership that Magic Memories has announced this month. Opened in early April, LEGOLAND® Discovery Centre Philadelphia has also selected Magic Memories to capture its guests’ memories.

- ENDS -

About Merlin
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).

Merlin currently has twelve attractions in Australia, including the stunning Hotham and Falls Creek Alpine Resorts in Victoria; WILD LIFE Sydney Zoo and WILD LIFE Hamilton Island; Madame Tussauds, Sydney; Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line; the Sydney Tower Eye & SKYWALK; SEA LIFE Sydney Aquarium, Manly SEA LIFE Sanctuary, SEA LIFE Melbourne Aquarium, and Underwater World SEA LIFE Mooloolaba, Queensland. LEGOLAND® Discovery Centre Melbourne will be the thirteenth Merlin attraction in Australia. Visit for more information.

About Magic Memories
Founded in New Zealand in 1995, Magic Memories is the global leader in helping guests collect, create and share their experiences at the world’s best-loved tourism, sport, cultural, and leisure attractions. Now operating nearly 200 sites worldwide, Magic Memories continues to invest in the evolution of personalised experiences for guests at major entertainment venues across the globe.

Media Contact
Mandy Robinson
Communications Manager, Magic Memories
Email Address+1-407-801-3457