Magic Memories and Melbourne Star Observation Wheel Announce Continued Partnership

Magic Memories and Melbourne Star Observation Wheel Announce Continued Partnership

Magic Memories and Melbourne Star Observation Wheel Announce Continued Partnership

4 May 2017

Magic Memories, the global leader in capturing, creating and sharing memories, today announced the renewal of its partnership with Melbourne Star Observation Wheel, the Southern Hemisphere’s only Giant Observation Wheel. Through the renewal of this exclusive partnership, Magic Memories will continue to provide its personalisation platform at Melbourne Star Observation Wheel, allowing visitors to continue taking home their unique memories every day. The renewed partnership will also enable Magic Memories to deliver new and innovative products to Melbourne Star Observation Wheel’s guests, such as digital and direct-to-mobile. 

Melbourne Star Observation Wheel is ideally situated in the heart of Docklands, in the centre of Harbour Town precinct. 

“We are delighted to confirm our continued partnership with Magic Memories who have been a business partner since our opening providing hundreds of thousands of visitors the take home memory of their flight.  We look forward to their continued contribution to our successful enterprise,” said Managing Director Toshiya Kawasaki. 

“Melbourne Star may have only just celebrated its third birthday, but it has quickly become a staple for visitors of Australia and tourists from around the world, including its one millionth guest,” said Chris Warhurst, Global CEO, Magic Memories. “We’re proud to continue our partnership and look forward to working together on even more initiatives in the future.” 

Magic Memories is proud to partner with many observation attractions worldwide.  

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About Magic Memories 
Founded in New Zealand in 1995, Magic Memories is the global leader in helping guests collect, create and share their experiences at the world’s best-loved tourism, sport, cultural, and leisure attractions. Now operating nearly 200 sites worldwide, Magic Memories continues to invest in the evolution of personalised experiences for guests at major entertainment venues across the globe. 

Media Contact 
Mandy Robinson 
Communications Manager, Magic Memories 
mandy.robinson@magicmemories.com">Email Address 
+1-407-801-3457