Magic Memories Unveils New Magic Mirror at SEA LIFE London Aquarium

Magic Memories Unveils New Magic Mirror at SEA LIFE London Aquarium

Magic Memories Unveils New Magic Mirror at SEA LIFE London Aquarium

28 April 2017

Magic Memories, the global leader in capturing, creating and sharing of personalised memories, today announced the opening of the new Magic Mirror at SEA LIFE London Aquarium. The Magic Mirror allows guests to deeply immerse themselves into their underwater experience. The technology enables visitors to create memories just in time for the newest exhibit, Ocean Invaders: Enter the World of the Jellyfish. 

“The new magic mirror at SEA LIFE London is a fantastic addition to the attraction,” said Helen Bull, General Manager of SEA LIFE London. She added, “Guests can start their journey by capturing the excitement of the underwater world before immersing themselves in our brand new, interactive experience – Ocean Invaders: Enter the World of Jellyfish.” 

At SEA LIFE London Aquarium, the UK’s biggest aquarium, guests enter a submarine where this next-generation image capture utilises the latest technology hidden behind the mirror’s glass. This glass doubles as an interactive screen whose custom animations direct guests to make different poses. 

“We couldn’t be more excited to bring this new level of interactivity to SEA LIFE London Aquarium to complement the amazing guest experience that already exists,” said Chris Warhurst, Global CEO, Magic Memories. “We strongly believe in using innovative technologies to create more personalised memories for guests, and are proud to launch this new product with a well-respected partner.” 

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About Magic Memories 
Founded in New Zealand in 1995, Magic Memories is the global leader in helping guests collect, create and share their experiences at the world’s best-loved tourism, sport, cultural, and leisure attractions. Now operating nearly 200 sites worldwide, Magic Memories continues to invest in the evolution of the most desirable personalised experiences for major entertainment and attraction providers across the globe. 

Media Contact 
Mandy Robinson 
Communications Manager, Magic Memories">Email Address