Case Study – Brand Mirroring
Our partners invest millions of dollars in creating very unique and defined entertainment brands selling fun and entertainment. Our model is to understand, represent and capture the essence of your brand and the experience our partners project.
Wearing a logo on a shirt or a cap is not representing the attraction brand – it’s the attitude of the individuals and their understanding and ability to project the attraction brand attitude, values and tone that is imperative.
You can teach frontline staff to take a great photo but you can’t teach personality, attitude and deep-seated values.
We don’t recruit photographers we look for people with the right personality, attitude and confidence first and foremost and often we employ actors. We have regional brand excellence leaders whose role is to indoctrinate our front line with the attraction partners brand. All of our site managers then ensure this is maintained on a day-to-day level.
Designing products and experiences that surprise and delight the key demographic to any attraction really does win both the hearts and wallets of our guests. Our latest new openings include Shrek in London which has broken all spend records, Auckland Skycity tower Experience is 300% above the incumbent operator, and our Orlando cluster is +20% over budget spends.
Happy Guests equals happy partners.