No longer is it just about being able to provide content-rich products that will delight and surprise guests. It’s clear from the rise in social platforms that we are now living in a mobile-first world, where consumers expect to receive everything on-demand through the simple touch of a button.
Attractions must, therefore, ensure they are providing guests with the ability to access personalized content straight to their mobile phone that can easily be shared across social media during and after attraction visits in a way they can also monetize.
In 2019 we surveyed 2600 guests across the globe to get an insight into the value people are now placing on engagement and sharing of memories in the new mobile world. The results below are both valuable and insightful for any attraction partner looking for that next advantage.
Now, 2020 is set up to deliver the biggest positive impact in the Attractions market EVER in our space.
With our goal to continuously improve our partner’s businesses, we have successfully developed and proven the product, platform, pricing, and operational plan that:
- Increases total attraction yield. Creating new and additional guest spend
- Increases guest participation. Creating a new more engaging high participation guest experience
- Increases Attraction brand reach. Increase the social sharing of Attraction brands by making it compelling and easy to see and share content.
All of us at Magic Memories are looking forward to the future – one of change, innovation, and capturing life-long memories!
83% say sharing of photos from a memorable experience is highly important
So we acted! In 2019 we launched our new MyMemories mobile platform, which is designed specifically to enhance the digital guest experience and significantly increase customer engagement and revenue streams in the attractions sector. More.
Engagement is your competitive advantage.
Magic Memories help attractions stay one step ahead of competitors with digital and personalized content. How can you gain the upper edge?
Americans enjoy reliving memories through photos 50% more than Brits
Captured memories encourage people to keep coming back. Our research shows memory capture, creating and sharing is invaluable in helping stimulate those fond feelings of nostalgia that are not only beneficial to our mental wellbeing, but also mean we can access our happiest memories from our pockets, at the touch of a button. More
Bragging rights makes a difference
This is especially true when it comes to experiences. In fact, the ability to capture and share an experience via photo or video is almost as important as the experience itself. This is according to our latest research. More
Bear Grylls takes smartphones head-on.
It’s no surprise that smartphones could potentially be seen as a threat to the attractions industry. But the rise of the smartphone is in fact set to give the attractions sector a big “creative” boost. Find out what Bear Grylls is doing about it!
Are you capitalizing on the experience economy?
Today’s consumers have a growing awareness of mindfulness, wellbeing and happiness – and in part is driving the Experience Economy. The heightened value that people are prepared to pay for shared experiences is a real thing! More
Attractions 2.0: Bringing spontaneity back to experience capture
For too long image capture has been an adjunct to the tourism industry, but with technology advancing at breakneck speed, it has now become intrinsic to the guest experience. More
Proof! 95% Partner retention rate
Magic Memories has a winning record in 2019 with 95% partner re-signs in the last 12 months, and 25 new business partnerships created globally!